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Use Keywords in Your Email Subject Lines

When you send an email, the first thing your recipient sees is the subject line, so make sure it’s as clear as possible: What is your email’s purpose? What do you want your recipient to do? Take a page from military personnel. Their subject lines use keywords in all caps to note the email’s purpose. For example:

• INFO – For informational purposes only

• REQUEST – Seeks permission or approval by the recipient

• ACTION – The recipient must take some action

These demarcations might seem obvious or needlessly exclamatory, but they make your emails stand out in the recipient’s inbox. So if you need to send your direct reports a status update, try using the subject line: INFO – Status Update. If you need your manager to approve your leave request, you could write REQUEST – Annual leave.

Using these key words also forces you to think about what you really want from someone before you contribute to their email clutter.

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