Social Media Course

This hands-on course will provide you with the knowledge and skills you need to implement an effective social media strategy in your organisation

 

Overview

 

Social media is a powerful and relatively inexpensive set of marketing tools that can help you reach out to clients, supporters and other stakeholders.

This hands-on course will provide you with the knowledge and skills you need to implement an effective social media strategy in your organisation

What’s covered

  • Who's using social media and why
  • How social media can help your organisation
  • The major platforms and features
  • What should be included in your social media policy
  • How to develop your organisation's social media strategy
  • The techniques. What to do and how
  • Social media hacks and other time-saving tools
  • Paying for social media advertising. Yes or no?
  • Oops! … social media crisis management

Who's it for?

  • CEOs and divisional managers
  • Marketing managers
  • Those responsible for IT
  • Fundraising managers
  • Anyone interested in social media marketing

Outcomes

  • A clear understanding of how your organisation can benefit from social media marketing
  • Insights into what platforms are going to be most effective in your situation
  • How to get your messages out there for maximum impact
  • How to measure the impact of using social media

Facilitator

Stacey Murray

Stacey Murray has extensive experience as a social media consultant and trainer specialising in social media strategy. She works across the private, not-for-profit and higher education sectors and has a genuine passion for helping organisations build relationships with their existing and potential audiences via social media, blogging and email marketing.

She has a real passion for teaching others more about the wonderful world of digital. Her courses are engaging and practical.

Stacey has a Bachelor of Training and Development, Diploma of Business and Cert IV in Training and Assessment.

Details


As this course topic is very specific, this course is only offered on an in-house basis.
This course generally runs as a one day course from 9.30am – 3.30pm.
We can conduct any of our courses specifically for your staff and at your premises or a venue decided by you.
The program can be tailored to meet the specific requirements of your organisation and participants.

In-house course enquiry

Call us now for in-house/onsite enquires
1300 212 212

Onsite enquiry
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