Corporate Sponsorship … How to win your share!

Gain insights, knowledge, tips, and techniques you will need to generate substantial support from corporate Australia!

Key Skills

Course Summary

Course Outcomes

A clear understanding of the motivation of companies for partnering with Not-for-profits
Insights into how to identify companies who will be interested in your organisation
A ‘toolkit’ of practical techniques, knowledge, and tips that will help you develop partnerships with companies

Suitable For

Fundraising and development staff
CEOs
Senior managers
Board members
Anyone who has responsibility for income generation

Course Overview

One of the ONLY sources of fundraising income that’s increasing is corporate sponsorship, and it’s growing FAST. Why? Because corporate Australia now understands that ‘doing good’ is good for business. If you only use conventional thinking and methods when seeking the support of a company, you most likely will not succeed.

This intensive eLearning course will provide you with all the insights, knowledge, tips, and techniques you will need to generate substantial support from corporate Australia!

Topics Covered

Why just asking companies for ‘support’ rarely works
How they really make decisions about which organisations to support
The most effective approach methods (and how to get past the gatekeeper)
Why understanding the difference between philanthropy and sponsorship is crucial
How to decide which companies to approach
The kinds of assistance they provide… and it’s more than just money
Who should make the initial approach; and how

Delivery Style

This course is delivered as a self-paced eLearning course, providing you with 30-days of access to engaging video content and learning material. The content is easy to navigate through our online learning platform, with the content and resources all in one place.

Course Facilitator

Peter Holdsworth – Facilitator

Peter Holdsworth has spent most of his professional career leading, managing and advising community service organisations, so he has unique insights into what works and what doesn’t… particularly in the art of management. He has post-graduate qualifications in management, is a Fellow of the Australian Institute of Management, a graduate of the Australian Institute of Company Directors, and is a Churchill Fellow. He also sits on the boards of four community service organisations. His presentations are practical, engaging, and memorable!

Frequently Asked Questions

Purchase Course

eLearning Bundle

This eLearning course is offered in a course bundle

In-House Courses

We can conduct any of courses specifically for your staff at your premises. This may prove to be cost-effective and, of course, we can tailor our programs to meet the specific requirements of your organisation and participants.

Client Testimonials

“Thank you for the content that was delivered in this eLearning. It has given me plenty of food for thought and helped me understand more proactive ways to approach particular situations.”

5/5

“I really enjoyed the eLearning course and got a lot out of it. The online worked well and was easy to use. The facilitator was a great presenter. I’m keen to do more eLearning courses.”