Overview

One of the ONLY sources of fundraising income that's increasing is corporate sponsorship, and it's growing FAST. Why? Because corporate Australia now understands that 'doing good' is good for business. But if you just use conventional thinking and methods when seeking the support of a company, you most likely will not succeed.

This intensive eLearning course will provide you with all the insights, knowledge, tips and techniques you will need to generate substantial support from corporate Australia!

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Corporate Sponsorship … How to win your share! – On-demand e-Learning

Overview One of the ONLY sources of fundraising income that’s increasing is corporate sponsorship, and it’s growing FAST. Why? Because corporate Australia now understands that ‘doing good’ is good for business. But if you just use conventional thinking and methods when seeking the support of a company, you most likely will not succeed. This intensive (more…)

What’s covered

Why just asking companies for 'support' rarely works

How to decide which companies to approach

How they really make decisions about which organisations to support

The kinds of assistance they provide … and it's more than just money

The most effective approach methods (and how to get past the gatekeeper)

Who should make the initial approach and how

Why understanding the difference between philanthropy and sponsorship is crucial

Who's it for?

Fundraising and development staff
CEOs
Senior managers
Board members
Anyone who has responsibility for income generation

Outcomes

A clear understanding of the motivation of companies for partnering with Not-For-Profits
Insights into how to identify companies who will be interested in your organisation
A 'toolkit' of practical techniques, knowledge and tips that will help you develop partnerships with companies

Facilitator

Peter Holdsworth

Peter Holdsworth has spent most of his professional career leading, managing and advising community service organisations so he has unique insights into what works and what doesn't ... particularly in the art of management.

He has post-graduate qualifications in management, is a Fellow of the Australian Institute of Management, a graduate of the Australian Institute of Company Directors and is a Churchill Fellow.

He also sits on the boards of four community service organisations. His presentations are practical, engaging and memorable!

Details

Time:

On-demand

Location:

Online

Fee:

$220 ex. GST

What you get:

You will receive the presentation notes from the eLearning post-completion.

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