Social Media for Not-For-Profits – 9th May 2019 Melbourne

PROGRAM OVERVIEW

Whether we like it or not, Social Media is a powerful marketing tool and every not-for-profit can benefit because it can help us reach more clients, donors, volunteers and potential employees in very cost-effective ways.

Social media should be a key component of every organisation’s marketing strategy! This ‘hands-on’ course provides participants with a toolbox of tips, techniques and ideas that can be introduced into your organisation almost immediately.

Please Note: As this is an interactive session, you will need to bring a fully charged laptop and power cable to this course.

THE PROGRAM

• Who’s using what social media and why
• How social media can help your organisation
• The major platforms and key features
• What should be included in your social media policy
• How to develop your organisation’s social media strategy
• The techniques. What to do and how
• Social media hacks and other time-saving tools
• How to measure the impact of your social media program
• Paying for social media advertising. Yes or no?
• Oops! … social media crisis management and much more!