Corporate Sponsorship … How to win your share!


Corporate Sponsorship … How to win your share! – 1st September 2020

  • eLearning - Corporate Sponsorship ... How to win your share!
    11:30 am - 1:00 pm


One of the ONLY sources of fundraising income that’s increasing is corporate sponsorship, and it’s growing FAST. Why? Because corporate Australia now understands that ‘doing good’ is good for business. But if you just use conventional thinking and methods when seeking the support of a company, you most likely will not succeed.

This intensive eLearning course will provide you with all the insights, knowledge, tips and techniques you will need to generate substantial support from corporate Australia!

Time: 11:30 am to 1:00 pm AEST

What’s covered?

  • Why just asking companies for ‘support’ rarely works
  • How to decide which companies to approach
  • How they really make decisions about which organisations to support
  • The kinds of assistance they provide … and it’s more than just money
  • The most effective approach methods (and how to get past the gatekeeper)
  • Who should make the initial approach and how
  • Why understanding the difference between philanthropy and sponsorship is crucial

Who’s it for?

  • Fundraising and development staff
  • CEOs
  • Senior managers
  • Board members
  • Anyone who has responsibility for income generation


  • A clear understanding of the motivation of companies for partnering with Not-For-Profits
  • Insights into how to identify companies who will be interested in your organisation
  • A ‘toolkit’ of practical techniques, knowledge and tips that will help you develop partnerships with companies

Facilitator - Peter Holdsworth

Peter Holdsworth has spent most of his professional career leading, managing and advising community service organisations so he has unique insights into what works and what doesn't ... particularly in the art of management. He has post-graduate qualifications in management, is a Fellow of the Australian Institute of Management, a graduate of the Australian Institute of Company Directors and is a Churchill Fellow. He also sits on the boards of four community service organisations. His presentations are practical, engaging and memorable!